Wednesday, November 30, 2016

Kelloggs Pulls Ads From Pro-Life News Web Site . . .

Kelloggs Boycotts Pro-Life News
. . . It’s “Not Aligned With Our Values as a Company”

Yesterday, Kellogg Co., which manufactures popular breakfast cereals and other products, decided to pull its advertising from Brietbart News, which reports conservative newsincluding pro-life news. The company claimed the web site’s conservative readers are not “aligned with our values as a company.”

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s spokesman Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”

The parent company of brand favorites like Eggo, Pop Tarts, Pringles, Fruit Loops, Frosted Flakes, and more is joining a few lesser known retailers in boycotting Breitbart — a decision that’s sure to rankle plenty of consumers.

In response, Breitbart News launched a #DumpKelloggs petition and called for a boycott of the company.

“The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House,” Brietbart wrote in a response.

“Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland,” it continued.

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.” . . . Read More

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4 comments :

John Donohoe said...

Bought a box nearly every year in spring and summer. Wish they had told me I could have bought something else. Wonder if I ask will they give me my money back. Didn't know they were a pro abort company. Will not be buying Kelloggs flakes next year.

Deborah Hazelip said...

BOOO!! Down with Kellogg's cereal!!

Navyman Norm said...

As Breitbart News has also reported, the W.K. Kellogg Foundation has put over $75,000,000 into an initiative to “combat structural racism in America.” An article on the Foundation’s website explains:

Since the birth of America, racial privilege and structural inequities have influenced the nation’s policies and social systems, from healthcare, education and child welfare to media, food consumption, justice and countless other facets of everyday life. In America, those who differ from the majority because of race, color, sexual orientation, religion, gender, weight and other characteristics face a deluge of outright discrimination and unconscious bias.

http://www.wkkf.org/what-we-do/featured-work/stories/coming-to-grips-with-racism

Aodh P O'Beachain said...

I shall shove their corn flakes into the ground and feed the worms.